Pérez Veyna, Oscar; Padilla Bernal, Luz Evelia; Rumayor Rdoriguez, Agustín; Reyes Rivas, Elivier
Resumen:
The industry of fresh tomato production under protective structures in Zacatecas has undergone
accelerated growth in recent years. Free trade, market globalization, new trends in the agro-food
sector, as well as the food and financial crises, are impacting its competitiveness. In this study
competitiveness of the industry of fresh tomato production under protective structures in
Zacatecas was evaluated to provide elements that contribute to the design of policies aimed
toward development of sustainable competitiveness. A systemic competitiveness model was
applied, and a SWOT analysis was performed. The information was obtained through interviews
with technicians and/or owners of the production units and complemented with interviews with
researchers and government authorities. It was shown that a high level of technology is a
necessary, but not sufficient, condition for achieving sustainable competitiveness.